Juniper Lodge · Driveway
● Camera online
About STRADV
Why STRADV exists.
STRADV was built from the operating reality of owning, renovating, and growing a real-estate portfolio. It did not start as a whiteboard idea about property software.
The foundation
Engineering discipline. Construction experience. Owner perspective.
STRADV's founder came from civil engineering and built experience across construction, finance, and real estate. That work included acquiring properties, managing risk, coordinating trades, and completing dozens of remodels.
Every project reinforced the same lesson: a property is not a single asset on a spreadsheet. It is an operating system of people, equipment, documents, money, and decisions.
As short-term rentals became a larger part of the portfolio, the challenge changed. Finding and improving properties was no longer the only hard part. Keeping the whole operation visible was.
After dozens of remodels and a growing set of short-term rentals, buying properties wasn't the bottleneck anymore. Operating them was.
The bottleneck
Growth created a wall of disconnected work.
Cleaners, lawn care, handymen, guest turnovers, Ecobee thermostats, Schlage and Yale locks, UniFi networks, cameras, reservations, bookkeeping, lenders, and documents all mattered. But each lived in a different app, inbox, spreadsheet, or memory.
Bookkeeping. Cleaners. Lawn care. Handymen. Guest turnovers. HVAC. Locks. Internet. Security cameras. Documents.
The portfolio was growing. So was the complexity.
What if a real-estate portfolio had a control room?
Railroads, transit systems, and utilities coordinate complex operations from centralized command centers. A growing property portfolio deserved the same clarity: open one screen and know whether the properties are okay, what needs attention, and what happened.
That became the STRADV Command Center.
Property Health
ON TRACKUniFi / Network● Online
Ecobee / HVAC● 72° · Cooling
Locks● Secure
Cameras● Online
Boots on the ground
Cleaner
Scheduled
Lawn care
Current
Contractor
Available
The evolution
Operate. Organize. Document. Grow.
The control-room idea became a broader operating foundation for the complete ownership journey.
01
Operate
See property readiness, cameras, networks, HVAC, locks, and the people keeping each property moving.
02
Organize
Connect transactions to the right account, property, category, reconciliation, and financial result.
03
Document
Keep ownership, lender, tax, entity, and operating records organized around the portfolio they support.
04
Grow
Maintain a clearer current and historical Real Estate Schedule as the portfolio changes.
The financial record
Operations were only half the system.
As the portfolio grew, STRADV also needed to organize the financial and documentary trail behind every property.
Bookkeeping
Transactions, categories, reconciliation, and property-level profit and loss.
Real Estate Schedule
Current and sold property history, ownership, mortgages, debt, and supporting values.
Documents + Tax Check
Property, account, entity, and tax records organized for year-end review.
Participation records
A planned way to build an activity record while the owner operates, instead of rebuilding it months later.
The mission
One portfolio.
One operating system.
One organized record.
STRADV is built to give owners a clearer foundation for operating property, organizing financial information, maintaining supporting records, and preparing for the next stage of growth.
STRADV organizes owner-maintained information and records. It does not provide tax, legal, accounting, lending, or underwriting advice, and professionals independently determine how information may be used.
Built for owners. Designed for growth.